Marketing Mix

Admittedly, I know nothing about push and pull strategies when it comes to marketing. In my mind, I had the same picture of what it could mean as Chuck and Julio do in the last panel. If I had to guess, I’d say Stefan came up with this one.

However, I used to know quite a bit about “push and pull airplanes”, mainly the Cessna 337 Skymaster. While pilots love them, mechanics hate them. Julio’s hate for Skymasters came as a direct reflection of me hating them. They are great planes, but man, are they hard to work on. Being a skinny short mechanic, I was the obvious choice for the Cessna dealership to work on the Skymaster though, especially for the rear pusher motor. You had to be triple-jointed to reach most of the components on that one.
Working on the pressurized turbocharged airconditioned retractable gear Skymasters ranks near the top among my worst aviation experiences, lol. It just was too much stuff crammed in too little of a space. To change the vacuum pump on the rear motor, you pretty much had to remove the entire motor first. Otherwise, you just wouldn’t be able to get to it.
My Skymaster nightmare even followed me around after earning a reputation for being “The Skymaster Guy” on the field. So, even switching companies didn’t help, since all the owners just followed me to the next shop I started working for. And since Cessna didn’t make a bunch of them, parts were hard to get as well. I built a lot of baffles for these things from scratch…

Does anybody in the coop here have any Skymaster experience by any chance?
Or push and pull marketing experience?


As most of you already know, the chickens turned 20 years old this year. Next year, they would be legally allowed to drink in the States!

And our celebrations continue for the last few days of 2021.

We gave you patches (US shop | EU shop), we gave you daily extra comic strips. Now we give you …

20 books or t-shirts!

We will raffle them away among you, our loyal fans. The lucky winners can freely choose one item among our Chicken Wings themed books and t-shirts!

20th Anniversary Raffle

Now how do we know who our loyal fans are? Everybody who is subscribed to our Newsletter, of course! If you’re already subscribed, there is no need for you to lift a finger. You will automatically participate in the drawing. Everybody else can SUBSCRIBE HERE and will instantly be on our good side and take part in the raffle!

With the help of Stef’s old RPG dice collection, we will select two lucky winners every day and notify them via e-mail.

(We average about 3-6 newsletters a year, mostly about announcements of new books, videos and the odd sale.)

Good luck, everybody!

We are celebrating 20 years of “Chicken Wings”. To share the joy with you, our faithful and beloved friends and fans, we offer a 2 week 20% discount on all Chicken Wings products in our online shops!

Simply use PROMO CODE “YAY20” during the checkout process and you will receive the discount.

Americans best order through Mike’s US based shop AVIATORwebsite Also best for orders from the rest of the world.

Europeans, please go to our Austria based Chicken Wings Shop run by Stef.

The offer is valid until Dec 2, 2021.

Our latest animated short is now out on YouTube! Please, watch, like, share and comment. We want to see what you guys think.

We have a feeling that we are starting to get the hang of it and are striving to put out more and more content. All your comments and continued support is highly appreciated. Show this to all of your friends, especially if your friends are movie producers!

These videos are made possible by the generous support of our lovely Patrons. If you want us to produce more and faster, please consider to join their ranks on our Patreon Page. Thank you!

Fellow chickens in the coop rejoice!

Come this November the chickens at Roost Air will be celebrating 20 years in business!

To celebrate this special occasion, we have planned a few events and gimmicks for this year. Starting with … two awesome patches! Behold:

Chicken Wings 20th Anniversary PVC Patches

Europeans can get them here: Chicken Wings Shop

Americans can get them here: AVIATORwebsite (also best for orders from the rest of the world).

They will be a limited edition patch since they make less sense come next year.

These patches are only the beginning. For our 10 year anniversary we turned a “Silver Eagle” into a “Silver Chicken”. This time we thought we’d carry on with the tradition of turning “all things eagle” into chickens and convert the classic “Eagle Driver” patch many Air Forces are using into a “Chicken Driver” patch.

Who knew chickens get this old? Not in our wildest dreams would we have thought way back when in 2001 that we’d still be doing this today. Typically, wine fueled ideas around midnight don’t end up being a 20 year long passion and commitment, unless of course, you end up pregnant, LOL. We thought we would be out of ideas at some point. At some point very soon actually, since at the time we only came up with roughly 12 strips. But thanks to you all and the very unique field of aviation, Roost Air is still soldiering on.

Thanks to our Patrons

Those of you, who have been supporting us on Patreon, will automatically receive a FREE Anniversary Patch Set in the next couple of weeks. We truly thank you for your support!

Please make sure we have your address. Write us to or add it to your Patreon Profile.

Those among you who have not signed up for Patreon yet, please consider joining! Go HERE to sign in (any level will do) and receive the 20 Year Patch Set as sign-on bonus. With the support of our Patrons, we fund our animation project. We’ve got a couple of videos in the pipeline and a little birdie told me there will be a new one out VERY SOON!

As always, we’re very much looking forward to your comments, thoughts, and ideas.