For those of you who haven’t heard about this: The company “Eurocopter Group” has recently been renamed “Airbus Helicopters”, probably as a so called family brand strategy, a step which has been widely discussed in the helicopter world.
This re-branding has to be one of the most confusing ones I have ever seen. You take a name that perfectly signifies a gigantic airplane, a “bus in the air” so to speak, and you use it to sell small helicopters. Imagine how much they must have spent on new letterheads and signage?
I wouldn’t be surprised if the price of their helicopters just went up … 😉
We were thinking of re-branding “Chicken Wings” as well. What do you guys think of “Strasser Entertainment” to more accurately reflect our “family brand”?