And I can see something like this coming:
1. Mike posts to the board saying that readers who go to the booth selling their stuff for them (let's say Trade a Plane for the sake of our story here) and makes loud chicken noises while flapping their arms will get a free shirt or book.
2. Mike then of course says NOTHING to the TAP people.
3. Readers come by the TAP booth in flocks, making loud chicken noises and flapping their arms.
4. TAP personnel are really confused.
5. When Mike calls asking how things went, TAP personnel report it was the STRANGEST show they've ever attended, with all kinds of idiots coming by the booth making loud chicken noises and flapping their arms...
Hey... I'd do something like that given the chance...
TM