There is more to marketing than meets the eye. Most people just equate marketing to sales, which is a big mistake. Marketing is an all-pervasive science that starts at the design stage and a good marketing strategy includes plans for production, distribution, pricing, communication, etc. etc.
Now having said that, there is something about marketing that makes it look like a pseudo science. Never have I encountered so much hot air during my university years than in marketing courses. It seems to me to be one of those fields where they invent fancy words for common sense facts to legitimize their existence as experts. That’s especially obvious in languages other than English, where marketing people talk in a half-English gibberish. But then again, the thing about the secret language is probably the case in most fields of expertise…
Anyway, Hans seems to have caught on to a brilliant marketing scheme here!
“It seems to me to be one of those fields where they invent fancy words for common sense facts to legitimize their existence as experts.’
Flying is another of those fields, to wit: “Risk Management” and “Situational Awareness”.
Marketing is a science and it therefore has terminology that can frustrate.
However, the weird (notice how I didn’t use a fancy word like ‘paradoxical’?) thing about marketing is that it is never really understood by the end user. We rarely know or even care we are being marketed to.
So we shouldn’t get too het up about the words…